It's what the 3D Roundabout caught already at the prototype stage earlier this year, but now it is launched and being installed as well! First installlation can be seen the University of Illinois Chicago's Electronic Visualization Laboratory (EVL) in a class room setting. The Cyber-Commons 3D is a class room facility featuring six wide by three high Matrix 3D video wall, made from our 46" Matrix displays, which allows 2D and 3D visualization and collaboration. You can read more about the installation from EVL's own website.

The new 3D Matrix will be at show this week at the SuperComputing 2011 at Louisiana State University, where Planar can be found exhibiting at booth number 2836.

What is the 3D Matrix then, why is it so special? What would you say about an ultra-thin, flicker-free 3D stereoscopic display meant for large format professional installations? Omega Sales Inc. comments: "How cool is that?"

The Clarity 3D Matrix product expands Planar's expertise in 3D to professional, passive-glass approach for stereo viewing with 46" size displays for building a video wall the size you need. Installation depth is only 3.6"/93mm with integrated mounting system and off-board electronics and power supplies to create an alternative for projection based 3D visualization.

Keep your eyes open for new installations! Or why not contact our sales teams to stay ahead of your competition and be one of the first to get your 3D video wall installed!

Planar Systems, Inc. will exhibit its StereoMirror/3D displays and a prototype of its 3D Matrix LCD Video Wall at SIGGRAPH 2011 in Vancouver, BC, August 9-11, 2011 in booth #683 at the Vancouver Convention Centre.

Here's a preview of some of the displays which will be on exhibit at SIGGRAPH:

• The Planar SA2311W 3D Vision Ready monitor is designed for 3D viewing but ideal for 2D viewing, as well. Suitable for playing the latest 3D games or modeling complex biomolecules, Planar's SA2311W has a fast 120Hz frame rate and 2 ms response time.


• Planar's PX2491W color accurate professional monitor is ideal for creative professionals that depend on predictable color and gray shades. Accurate. Stable. Wide gamut.


• When you need a seamless 3D video wall and uninterrupted 24x7 operation, Clarity Matrix LCD Video Wall is the ultra-thin bezel system that provides outstanding tiled visual performance. And now, the prototype on exhibit in Planar's booth features 3D technology, providing an eye-catching solution for your digital signage applications.

Will you be at SIGGRAPH? Stop by Planar's booth #683 to meet with our 3D display professionals and learn more about Planar's complete 3D display offering.

Are you a gamer or a professional 3D display user? Planar can help with your 3D display needs!

At Planar, we are interested in different ways of utilising Digital Signage to engage, inform and even dazzle the public. Recently we've come across an example from the UK on Remembrance Sunday for broadcasting the day's service to large audience and PRN in the US using their channel throughout national retail store locations to keep the fans of football up-to-date with NFL Networks football highlights when shopping.

And pictured here, the beautiful lobby of Hotel de Luxe in Portland, Oregon, where signage meets art and films! An installation where Planar proudly provides the hardware to create this unique environment.

 

Digital signage truly is more than just advertising! It's about informing, engaging, dazzling, entertaining, creating art & design... What's the most out of the box DS installation you've ever seen? We would be glad to see what you've come across on your travels. The more unique and customised solution you can come up with, the better: please include a link to pictures online in your comment.

For more ideas on what to look for, visit Planar's dedicated Digital Signage website on www.planardigitalsignage.com.

DOOH  sounded first like the grunt frequently uttered by Homer Simpson. In case you haven't come across it in other contexts than that of a cartoon so far, it actually spells out Digital Out Of Home, a well loved (?) abbreviation for the Digital Signage professionals.

BBC's Shafir Sakr (30.5.2011) reports on outdoor advertising noting that industry experts are forecasting faster growth for digital signage than for any other media. JCDecaux is the current leader in the market place. In the video report JCDeacux's Jeremy Male notes that with digital signage "you can't turn the page or switch off, it is just there".


Digital signage allows moving from brochures to digital signs and the report introduces a case of Duty Free shops doing just that at Oslo airport - where changing campaigns monthly at the fast paced airport environment offers challenges and Christine Toemte of TRN Duty Free explains how digital signage makes their life easier.

But what is so different about real time outdoor advertising and what possibilities does it offer the advertiser other than just a substitute to print? Adverts can be customised and updated remotely according to current events, weather changes and even according to the viewers gender or tastes, while sharing it all on Social Media sites. At ScreenMedia Expo in London I tested out Cadbury's interactive advert, which was connected with Facebook and left me with a Fair Trade Chocolate Bar in my hand! Now that's an advert that leaves a sweet taste in the consumer's mouth!

Planar is being active in DOOH market, especially through the focus on QSR market (QSR = Quick Serve Restaurants), including drive-in restaurants. Our strength in this market is the customisation capability, which has allowed us to create products like the Outdoor Digital Signage Display LC46 and Indoor Digital Signage Display LB3251WHW, which are available to all our customers. In May we explored the market at Screen Media Expo in London and DSE in Essen, demonstrating a wide range of our digital signage products from Transparent EL to ep55L Large Scale Signage Display with LED backlight.
 

Transparent EL, ep55L and LB32 at DSE in Essen

Planar stand at Screen Media Expo in London

 What do you think the future of DOOH will be like?